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Veterinary Marketing Guide

Written by Logan Mastrianna

June 28, 2020

Table of Contents

Let’s Talk About Everything You Need To Know To Market Your Veterinary Practice Online. 

When it comes to figuring out how to market your veterinary practice online, it’s easy to get frustrated. 

Information seems to have one of three problems:

  • It’s way too generic 
  • It’s way too technical 
  • It’s all pitch and no value

The goal of this guide is to solve these problems by sharing real-world advice that you can take action on today without getting bogged down in the technical details. Even if you have zero intention of doing any of the marketing work yourself, this guide will help become a more educated consumer of marketing services. 

In other words, we want to find the Goldilocks Zone without having to upset any bears. 

Getting The Most From This Guide

We’re going to go over a lot of information in this guide but if at any point you want to skip ahead, just use the table of contents above. And if you’re got any questions feel free to reach out to me on LinkedIn or use the little chat button in the bottom right. 

Why Choose Online Channels For Your Veterinary Marketing? 

It’s a good question. 

Obviously, online marketing gets a lot of attention but people have been marketing and growing veterinary practices long before the age of the internet. 

So why focus on the internet for marketing your veterinary practice? 

While there’s a long list of answers, one of the biggest benefits comes in the form of transparency and accountability. 

With traditional mediums like billboards, postcards, or even TV and radio it can be very hard to understand the actual return on your ad spend. 

Or as John Wanamaker put it:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half”

 Marketing your veterinary practice online solves this problem. 

Everything online can be tracked (for better or worse) and you should know exactly how much you’re getting back for every dollar you spend. 

That’s what makes online marketing so powerful. 

When you know much you get back for every dollar you put in, you can comfortably keep adding more and grow your veterinary practice. 

But when you don’t know which half is wasted, it’s a completely different story, one you’re probably already familiar with. 

So let’s get started with the foundation of it all: your website. 

The Foundation Of Your Veterinary Marketing Plan: Your Website

Having a website is par for the course when it comes to marketing your veterinary practice online. 

But do you need a $20,000 website with all the bells and whistles? 

Not at all. 

Simple is almost always better. 

Your website needs to make it easy for pet owners to understand who you are and how they can contact you. It should also help you understand how people are finding you. 

We can break this into four distinct categories: 

  • Load speed
  • Ease of navigation
  • Ability to track and report activity
  • Personality and message

This might be disappointing to some…but that IS in order of importance. 

Yes, the personality of your practice and team is very important. 

But if your site takes 10 seconds to load or is impossible to navigate on mobile then no one will ever get see your personal style!

Let’s break these down one at a time. 

Speed

Why is speed so important? 

Let’s let Google tell us

DoubleClick by Google found 53% of mobile site visits were abandoned if a page took longer than 3 seconds to load.

Said another way, if your site doesn’t load quickly, you can expect your online marketing efforts to be only 53% as effective as they could be. 

Ouch. 

One of the best ways to diagnose the causes of slow-loading sites is with a free tool called GTMetrix. 

You can submit your site’s URL and this tool will check a long list of factors. 

While this can get technical pretty quickly, one of the most common (and easy to fix) problems we see are unoptimized images:

What does this even mean? 

Images can be compressed to a smaller size without a noticeable loss in quality. This is one of the easiest ways to decrease the time it takes for your page to load. 

This process can be done manually but if you’re using WordPress I highly recommend a plugin called Optimole that will fix that and many other image-related issues. 

If you’re working with a web design company already, you can send them a link to your GTMetrix results, too.

Navigating Your Website 

Your site loaded super fast and now a pet owner in need is looking at your website….

How easily can they contact you? 

Is it completely obvious…or do they have to dig around? 

Most of the time, we’re going to want someone to call our veterinary practice. That means our phone numbers should be eye-catching and prominent. 

Compare the two images and ask yourself what stands out? 

And that’s just the difference between one color…what happens when you don’t even have a button to call? 

One of the best ways to test the navigation of your website is to watch someone use it. 

How quickly can they find your phone number or a way to schedule online?

Website Tracking

Tracking visitors on your website can be an intimidating process. 

But it doesn’t have to be!

One of the best options for web analytics is Google Analytics, which is also free. 

If you’re using a WordPress website, this guide will walk you through everything you need to know to get started. 

The real action item here is just getting started. 

By getting tracking code on your website today you can immediately establish a baseline for how your site performs that can be used to track progress and effectiveness of all future marketing.

Your Personality 

When a pet owner visits your website they’re probably asking themselves, “Can I trust this veterinarian with my pet?” 

After all, pets are family and choosing a veterinarian is a big deal for most clients. While the price might be a bigger motivator for some, trust will always be important. 

So answer the question for yourself and ask, “Why should someone trust me or my team to take care of their pet?”

I know this can be hard and some DVMs really struggle with this. 

But I assure you, there’s something that makes you and your practice stand out AND helps clients understand why they should trust and work with you. 

Here are some really simple ideas to get started: 

  • The number of 5-star reviews your practice
  • The years of experience you or your team has
  • The credentials of you or your practice (AAHA, Fear Free, etc)

One of the easiest ways to do this with social proof in the form of real reviews you’ve received from clients. 

While you can use a paid plugin for this, simply taking screenshots of the reviews and adding them to your website is enough.

Marketing Your Message

Once you’ve got the basics of why someone should choose you, we need to make sure the message is clear and compelling. 

For example, let’s say you have 5 years of experience. 

While you could state it as simple as that, consider something like, “Dr. Smith has completed hundreds of spays, neuters, and dental procedures along with more advanced surgeries”. 

Obviously this has to be true, but already that’s more eye-catching than saying five years of experience. 

Or how about accreditation with AAHA? 

Will most pet owners have any idea what that means? 

(Probably not.)

So instead of just saying it, let them know that only 15% of veterinary practices are able to meet these rigorous standards. 

Images Matter

There’s a big temptation for web design companies and even practices to use stock photos. 

I believe this is a mistake. 

Your images don’t have to be perfect, but they should never be 100% stock.

Take a look at these two images below and think about which one gives you a greater feeling of trust: 

Summary and Action Plan: Your Website

Your website is where the magic happens. Everything else we’re going to talk about requires that your website works. 

Your website should be your star employee- working 24 hours a day, 7 days a week to help pet owners schedule appointments and contact your practice. 

Here’s the takeaway from this section: 

  • Your website should have four key components under control: 
    • Speed
      • Use a tool like GTMetrix to test your site speed and diagnose problems. 
    • Ease of Navigation
      • Make sure pet owners can quickly find your address, business hours and contact information in as few clicks as possible. 
    • Tracking and Analytics
      • Set up a Google Analytics account ASAP. Don’t worry about too much technical information as that can come later. 
    • Personality and Message
      • Make sure your website answers the questions, “Why should I trust this veterinarian?”
      • Use social proof like reviews and make sure to craft a compelling message
      • Use limited stock photos and opt for real photos whenever possible

SEO- Search Engine Optimization 

Imagine if every time someone raised their hand and said, “I need a veterinarian!” you were able to magically appear in front of them. 

Well, that’s pretty much what’s happening when your website shows up at the top of search results. 

Pet owners are telling Google what they need and your website is letting them know why you’re they’re the best option. 

But SEO, or search engine optimization, is probably the most abused concept in the online marketing world. 

So before we go any further, let’s answer one important question.

What The Heck Is SEO?

SEO is the art and science of ranking a website higher in a search engine by making that website appear more appealing to Google. 

But what exactly does Google like in a website? 

The easiest way to figure that out is by thinking about what makes Google money. 

Google generates revenue from ads. 

A lot of revenue…

Just over 160 billion in 2019 alone. 

The more people trust Google to find answers, the more money Google can make. 

It stands to reason then, that Google prefers to rank sites that are most likely to make users happy. 

To explore this a little further we’re going to break this down into three categories: technical, on-page, and off-page SEO.

Technical SEO

Technical SEO covers a lot but most often it’s used to describe actions taken to improve the performance, accessibility or trust (from Google’s perspective) of your site.

We’ve already talked about site speed but let’s put it in the context of SEO. 

Imagine you go to Google and type in “best scrubs”. 

You click the first result and it starts to load…

But it never ends. 

You wait 10 seconds…

Then a little longer…. 

Eventually, you give up. 

Was that a good user experience that makes you want to go back to Google? 

Not at all.

On-Page SEO

On-page SEO refers to the words and images on your website. 

Remember, Google wants to show the best possible results so users keep coming back and continue to trust and rely on Google for results. 

So if I search for “dog dental cleaning near me” and you don’t have the words “dog dental cleaning” anywhere on your site is Google going to be excited to put you on the top? 

Probably not. 

Especially there are five other veterinary practices with dedicated service pages about canine dentistry.

Off Page SEO

Off page SEO is exactly what it sounds like: actions you take outside of your website to improve your ranking. 

Most often, this means links from one website to another. 

Why does this matter? 

Because links can be compared to a recommendation or a vote of trust from one website to another. The more recommendations or links a website has the more likely it is a useful and trustworthy website. 

The Big Problem With SEO

Okay, so that was a very simplified explanation of SEO but if that’s all it is why is there so much hype and misinformation? 

It all comes down to one big problem…

No one, besides a handful of people, actually understands all of 200+ ranking factors that go into the Google search algorithm.

Because no one knows with certainty it opens the door for anyone to say that just about anything is a ranking factor and with so many variables it can impossible to get real, clear, and clean data. 

For example, I could tell you that having a green logo is “SEO friendly” and then show you thousands (and thousands) of websites that rank in the number position and have a green logo. 

Does that mean it’s actually a ranking factor? 

Absolutely not.

The 80/20 Rule Of SEO

Have you heard of the 80/20 rule? It states ”for many events, roughly 80% of the effects come from 20% of the causes.” 

This is completely true for SEO where a handful of important tasks will make the biggest impact every time. 

Remember, you’re only competing in your local area with other veterinary practices. We don’t need high level, complicated tactics that we’d need if we wanted to compete for high-dollar national or even international terms. 

We just need to stick with the fundamentals.

Summary and Action Plan: SEO

SEO doesn’t have to be over complicated but because it will always have some “mysetery” around it there will always been some confusion. 

Stick the fundamental 20% before ever considering any advanced tactics. 

Here are you action items from this section:

  • Technical SEO
    • Make sure your site loads quickly. Use tools like GTMetrix to test and diagnose speed issues. 
    • Make sure you have an SSL certificate on your site. Google has explicitly stated this is an SEO factor. Your hosting company or web design person should be able to set this up for free. 
  • On-Page SEO
    • Make sure your page title is updated with your city name and some keywords 
    • Create a page for every service you offer and link back to your homepage
  • Off-Page SEO
    • If you’re partnered with anyone local ask for a link back to your practice’s site. 
    • Make sure your information is up to date on direct or accreditation sites like AAHA. 

If you’ve got a question or want more information on any of these, feel free to reach on LinkedIn. I’d be happy to take a quick look at your site or provide more information.

Search Engine Marketing – SEM (How To Pay And Skip The SEO Line)

Instead of playing the long game with SEO (which can take months even with the best techniques), you can actually pay to have your veterinary practice show up at the top…today!

Here’s how it works: 

  • You tell Google (or Bing) which keywords or search phrases that you want to show up for along with the ones you don’t. For example, you’ll want to show up for “veterinarian near me” but you might not want to show up for “free veterinarian near me”.
  • You also decide how much you’re willing to pay for one of these clicks and you get charged every time someone clicks your ad. 
  • That’s it. 

Again, it sounds simple but you’ve probably heard more than a few of your peers complain about Google Ads (formerly Google Adwords). 

So what’s the big deal? 

If you let Google run free with your campaign you’re going to find yourself spending a lot more than you need to. Here’s just one example from an account (before we started working on it):

That’s $41.20 for ONE click. 

Get hit with a couple of those and you’re also going to have a negative take on Google. 

Let that run for a week and…well, you’re going to swear off the platform forever. 

But it doesn’t have to be that way.

The Google Ads Auction

Google Ads is an auction system…with a twist. 

To prevent advertisers with huge budgets from showing up for every possible search term, Google Ads reviews the quality of your page in relation to the keyword. 

If your page is completely irrelevant then it doesn’t matter how much you’re willing to pay, you don’t get to show up. Otherwise we might see major advertisers like Geico showing up for every search term there is. 

But because it’s an auction system, the cost depends on what your competition is willing to pay and the size of your service area. 

So if your practice serves a location with only 10,000 people in it, there’s a good chance that there are fewer advertisers and your cost per click is likely lower. 

On the other hand, if you live in a huge metro area with more competition for the same keywords, you can expect your cost per click to be higher. 

How Much Should A New Client Cost With Google Ads?

Unfortunately, there is no denifitive answer and it’s going to depend on your specific area. 

So take this with a big grain of salt…but in most cases we see clicks related to the veterinary search terms  at anywhere from $2.75 to $6.00 per click and calls for $10 to $21 each. 

We specialize in Google Ads for veterinary practices so if you’re seeing calls that cost you much more than this or you’re just curious whether or not your account do better, I’d be happy to take a quick look.

You can reach out to me here. You can also ask about the guarantee that offer to veterinarians interested in running Google Ads. 

Are Google Ads Worth It? 

Again, it depends. 

The first thing to look at is your typical revenue per new client. Ideally over a 6 to 12 month period. 

Let’s say on average, they’re worth about $300 over 6 months. 

Now, let’s say that calls cost $15 each and your team is able to convert 50% of calls into a paid appointment. 

For example, if we get 10 calls for $150 and 5 of the calls turn into clients we’re now paying $30 per new client. 

That’s a 10x return and we should generate around $1,500 in revenue from those 10 calls. 

That means each phone call is worth $150 on average. 

Worth it? 

I’d say so. 

Especially when you start looking at a client long term, beyond the 6 month mark and the fact that you only have to pay once for that client. 

Leaky Buckets

But there’s one major operations mistake that a lot of clinics make. 

And it can quickly make Google Ads not worth it. 

Remember, we just established that over enough time each phone call is worth $150 to our veterinary practice. 

So if you’ve got an assistant handling phone calls who is ALSO helping with the back of the house work…

You’re probably missing some calls. 

And those calls are costing you a lot. 

That’s a big leak in your bucket and no matter how many calls you generate from Google Ads (or any marketing efforts) you’re going to have problems. 

After all, advertising helps strong businesses become even better. 

If you’re having major issues with delivering a positive client experience then you may not be ready for Google Ads.

Should I Set Up Google Ads For My Own Practice? 

It all comes down to time. 

If you’ve got the time, then you can figure it out on your own. 

But time is money and I’d expect your time to be much more valuable when you practice medicine instead of practicing digital marketing. 

But if you’re a practice manager or another staff member of a practice getting experience with Google Ads could be a great enhancement to your skills. 

If there’s enough demand, I’ll be producing a CVPM approved training specific to Google Ads. Drop me a line and let me know that’s something you’d like to see and I’ll also give it to you for free when it’s ready.

Summary and Action Plan: Search Engine Marketing

Search engine marketing allows you to skip the line and start getting clicks today. 

And if you have the right systems in place, it can be very profitable. 

Here’s what you need to know about search engine marketing:

  • Fixing leaky buckets is even more important when you’re actively paying for clicks (and calls). 
  • Google Ads can be complicated. But also very profitable. You’ve got to know your numbers in order to understand if it’s worth it for your practice. 
  • To get started, Surfside PPC’s Youtube channel has great general information on Google Ads (and other platforms. Check out their Google Ads Tutorial here.
  • If you’d like to see a CE certified training specific to Google Ads for veterinary practices reach out to me. If the demand is there, I’ll create a course and get you a free copy when it’s released. 

And if you want someone to handle your Google Ads so you can focus on your practice, reach out.

The World Of Social Media

Social media gets a lot of attention, sometimes probably more than it deserves. 

But first things first, let’s make sure we establish a distinction between social media marketing, which is paying for ads on social media platforms and simply posting on platforms like Facebook. 

One is paid and the other is organic in that it depends on users to engage and share your content naturally. 

Let’s start by talking about the organic side of things which is any kind of exposure that you don’t pay for. 

Shouting In A Crowded Room

Have you ever tried to get someone’s attention in a really crowded place? 

Like, maybe a concert? 

It probably wasn’t easy. 

In fact, you might have even had to jump around or wave your arms on top of yelling as loud as you can. There were probably other people trying to do the same thing but instead they were trying to get someone else’s attention. 

Well, we pretty much just described social media. 

There’s a lot people all doing whatever they can (including waving their arms and jumping around) just to get some attention. 

That’s not to say social media is a bad thing but the fact is, in the vast majority of cases posting on your Facebook or other platforms should not be at the top of your priority list. 

So What Is Social Media Good For? 

Social media is great for staying top of mind and keeping in touch with your clients. But organic social media posts will rarely drive new clients in the door. 

So instead of thinking of social media as an engine for new clients, it should always be considered a way to keep in touch with your existing clients and keep them in your “ecosystem”

Should I post every day?

It’s all about prioritization. If you’ve already got the biggest and strong systems in place then there is value to posting on social media. 

 But if not, post when you can and focus on more consistent new client streams instead of trying to go viral with a pet costume contest.

What About Paid Social?

We’re going to talk about Facebook Ads for this section but for the post part this will apply to most social media platforms. 

There’s one BIG difference between search engine marketing and social media marketing. 

With search, we’re focused on capturing intent. That means we’re waiting for the person to tell Google that they need a veterinarian before we show up with our ads. 

On the other hand, when it comes to social media we’re interrupting someone and taking a guess that they need a veterinarian. 

Another way to think about it: search is all about being in the right place at the right time while social is more about the right offer to the right people. 

What Makes A Successful Facebook Ad? 

There are four factors that go into creating a great Facebook Ad:

  • Finding the right person
  • Getting their attention
  • Crafting a great offer
  • Encouraging action
Find the Right Person

Audience selection is all about making sure your ad ends up in front of the right people. Facebook gives you a lot of options but the best is by using a lookalike audience. 

A lookalike audience uses existing data you already have about your best customers to find more people that look like them. Facebook uses thousands (and thousands) of data points to do this. 

Find out more from Facebook here.

Getting Your Audience’s Attention

You already know that social media is a crowded place. 

Which means your ad has got to stand out. 

But it also needs to blend in. 

What does that mean? 

You need your image or video to look like it belongs on a social media newsfeed but it still needs to grab attention. 

Creating An Offer

While simply saying, “Hey! I’m a DVM! Got a dog?” could work on seach where the intent is high…it wont’ work very well on social media. 

Instead, you need to lean on a strong offer. 

A great offer should have a low barrier to entry but plant the seed for your bigger offers. 

In veterinary medicine, (and medicine in general) this is pretty obvious: we want to get people in for an exam. 

Encouraging Action

With everything else in place, we need to make it as easy as possible for the prospective client to take an action. 

That usually means a special page where they can submit their information to get your deal.

Retargeting

The idea behind retargeting is simple: stay top of mind with any pet owners who interacted with your brand but didn’t take action.

While you can retarget users on several different ad platforms, using Facebook is one of the most popular options. 

We won’t go in-depth but if you spend any time on Facebook Ads, retargeting campaigns should be part of your approach. 

Summary and Action Plan: Social Media

Social media and social media marketing can be a great medium for growing your veterinary practice. 

But it can quickly become a time sink. 

Here’s what you need to keep in mind:

  • Posting on social media is usually a low return action. Focus on staying “top of mind” but don’t’ look at your Facebook page as a big source of new clients. 
  • Paid media can be a huge new client generator but it’s important to remember the nature of interrupt marketing and what it means. 

Email Marketing

Email is a great way to keep in touch with existing clients but it often gets overlooked in the world of veterinary marketing. 

The problem? 

Like many marketing channels, it tends to get over complicated.

You don’t have to start a newsletter, email clients every three days or constantly try to come up with something interesting to say. 

Not only is that exhausting…

But do clients actually want that?

Nope. 

People want something that’s valuable, interesting and new. 

Let’s run through some ideas: 

Annual Reminders

Yes, reminding clients about their annual appointments is a form of email marketing!

Most veterinary software can handle this sort of thing but a big mistake that practices make is using a completely default or robotic approach.

You know when a robot sends a message and so it’s much easier to ignore.

But if someone takes the time to send a personal message about your and your pet?

That’s a lot more likely to get someone to take action.

While you could have a team member send these emails, it can quickly become very time-consuming.

Instead, focus on creating an automated template that has some real feeling behind it.

So instead of:

Your pet is due for their annual wellness exam. 

You could write:

It looks like Fluffy is due for their annual wellness exam!

Sprinkle this kind of language throughout and even consider adding a photo or two and you have a completely different client experience.

Special Offers and Deals

Special offers can be a great way to “shake the trees” and activate existing clients.

Here are some ideas:

  • Even though every month should be Pet Dental Month, you could run a February specific promotion offering free dental exams for all existing clients.
  • Just bought that new laser? Make sure your clients know with email! You could offer all clients with geriatric pets a special discount.
  • New veterinarian? Let your clients know about their experience and any specialties and encourage them to come in for a discounted visit.

You get the idea!

The more specific you can get the better.

For example, sending an email about arthritis in geriatric dogs with a discounted laser treatment offer is going to do much better if you only send it to owners with dogs over 8 years old.

It also means that the rest of your clients aren’t getting worn out with irrelevant emails.

Client Education

You already know that client education is extremely important…but sometimes hard to do.

Information and education can be used to keep your veterinary practice top of mind and help clients keep their pets safe.

Back to Pet Dental Health Month, you could educate your clients on common dental related issues.

All you need to do is think about the top three questions you get about dental health from your clients and answer it in an email.

Obviously, you can combine this with a special offer but it’s not required.

Here are some other ideas:

  • Depending on your area, you could discuss leptospirosis and the need for a vaccine.
  • Holiday health and the risks to pet from things like like tinsel and other decorations.
  • Address treatments for common conditions that some owners see as “just the way it is.” Again, arthritic dogs come to mind but in many cases owners simply don’t understand the options they have to improve quality of life for their pets.

Summary and Action Plan

Email marketing doesn’t have to be a daily activity.

Don’t let yourself get overwhelmed and stressed by committing to a regular newsletter. 

Instead, focus on creating useful content with special offers or education. 

Try to be as specific as possible with who you email. 

While most veterinary software will allow you to email clients, if you find yours lacking MailChimp is user friendly and has free plans covering up to 2,000 users. 

Reviews

Reviews are extremely important. But most people, you already know that. 

So why do so many veterinarians and practice managers still take the approach of saying, “reviews happen when they happen.”

Reviews aren’t the rain! 

They’re a critical part of your business and they can enhance (or diminish) every other marketing effort you make. 

Online or offline. 

So what’s the most important thing you can do to get more reviews for your business? 

You’ve got to ask your clients to leave reviews. 

Asking is what makes all the difference. 

You might be wondering, “Am I even allowed to ask for reviews?” 

When it comes to Google, you’re absolutely allowed to ask for reviews as long as you don’t incentive or ask only for positive reviews. 

Yelp, on the other hand, doesn’t allow you to ask for reviews at all. 

But for the rest of this section, we’re going to focus on Google reviews. 

Here’s how to increase the number of reviews your veterinary practice gets. 

Make It Easy For Clients to Leave A Review

The fewer steps that someone has to take, the more likely they’re going to take action. 

And it’s not just a little bit. 

Let’s take an example from the world of form conversion optimization (don’t get too exited). 

You can see in the image below that just by adding a few fields, the percentage of people who took action dropped by 3.4%.

And these aren’t hard hitting questions about the worst thing they’ve ever done in their life. 

They’re asking about their work phone number.

So what do you think happens when you simply ask a client to leave a review?

Probably not much. 

Instead, we want to make it as easy as possible. One of the easiest ways to do this is by introducing a shortened review link like this one: 

http://bit.ly/ReviewDAH

Clicking that will take you directly to the Google My Business page AND prompt you for a review. 

Here’s how you can make your own: 

Automatically Remind Customers to Leave A Review

Now that we’ve got an easy to link for our clients, how can we get the word out? 

One of the easiest ways is to simply set up an automatic email follow up. 

We’ve seen multiple practices get 3x (or more) reviews simply by asking clients for a review via an automated email follow up. 

These systems are typically easy to set up but implementation will depend greatly on the type of software you’re already using.

But just make sure you have an easy way to prevent this email from sending. In the case of bad reviews, most of the time you know there’s an issue already before the client leaves the door.

And while you should follow up with these clients to prevent a bad review, asking for a review isn’t a good place to start. 

Build Review Generation Into Your Team Culture

Most people have to be reminded several times before they take any action at all. Which is why it’s important to not only have an automatic email follow up but also have your team encourage clients to leave a review. 

You can incentive your employees for positive reviews but tracking this can quickly become more trouble than it’s worth. 

Your best bet is typically to make it part of your discharge process and just the normal way your team does their job.

Dealing With Fake Or Negative Reviews

We’ve got an entire blog post dedicated to this subject coming up next week. 

Stay tuned. 

But for now, the short answer is this: Don’t get too caught up in the negative reviews or fake reviews. 

Instead, the best way to deal with one bad review is with 100 positive reviews. 

Summary and Action Plan

You need to have a plan when it comes to generating reviews for your veterinary practice. 

One of the best things you can do is make it as easy as possible for clients to leave a review. 

And remember, while negative reviews or fake reviews have to be dealt with, your best strategy is have so many positive reviews that it doesn’t matter. 

The Big Picture Summary

We covered A LOT of information and it’s easy to feel like you have to do everything at once. 

Simply put, you don’t. 

Over time, you can stack your efforts until you have a full nose to tail marketing strategy. 

But it takes time. 

If you need help along the way, feel free to reach out or comment below.

I’m happy to help. 

 

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